We are creative and innovative with a niche
of expertise being women consumers.
Our team is passionate about storytelling and helping to create meaningful
experiences between brands and their core audiences.
Early Bird Creative Co. is a multidisciplinary creative agency providing tailored services for beauty, lifestyle, and real estate brands. We are passionate about storytelling and helping to create meaningful experiences between brands and their core audiences.
Brands are feeling the impact of the current market challenges across various industries as the behaviors of post-pandemic consumer spending continues to change and fluctuate. The cost of goods and raw materials has been steadily rising and ongoing shipping challenges are impacting the pricing of everyday products and subscription-based services. Women consumers are not only shopping less as a whole, but their spending behaviors have also changed as a result of a diminished discretionary income.
As an agency that embodies the “rise early” mindset, we are helping brands think ahead and strategize for what’s to come- creating opportunities to be agile in the landscape of beauty, lifestyle, and real estate categories.
With women consumers making approximately 70-80% of all household purchasing decisions, it is imperative that businesses now become agile with current offerings and tactical in their marketing strategies. It is increasingly important for brands to maintain their reputation of being the “go-to” choice for their core audience, despite the recent dips in everyday spending.
How is that possible?
Holding a spot in the mainstream of business is possible and can be accomplished through meaningful brand storytelling and a brand strategy that keeps offerings appealing to the core audience. This same methodology can help position a brand as the choice selection when prospecting for new customers and expanding brand awareness.
Early Bird Creative Co. is taking a specialized approach to helping our clients navigate through the ever-changing landscape of consumer behaviors- without the compromise and loss of brand voice and value.
“There is a tug-of-war between the consumer’s desire to buy what they want and the need to make concessions based on the higher prices hitting their wallets; and consumers aren’t just buying less stuff, they are shopping less, which means a loss of the impulse-shopping moments that are critical to retail growth.” Marshal Cohen, Chief Retail Industry Advisor for NPD.
Consider this:
30% of consumers feel they have a totally different set of priorities than they had in 2019 and 56% of global households say they’re spending more on their regular weekly shopping, compared to six months ago.
Brands across the board are beginning to feel the strain and are faced with having to rethink current offerings to evolve with the changing priorities of their core audiences. We believe in the power of brand storytelling and creating meaningful and long-lasting experiences that enable brands to connect with their core audience authentically.
This is where Early Bird Creative Co. enters the conversation.
Our digital brand strategies are designed to keep our clients at the forefront of their consumer’s minds and connected with the evolving needs of their legacy consumers while delivering the meaningful experiences and interactions needed to connect with new ones.
The customer’s buying needs are changing and, as individuals, they’re becoming increasingly more thoughtful in their everyday purchases. Right now, is the crucial time for businesses to make critical changes that will help their brand stay afloat during a shifting market. Many industries are seeing a drastic shift that is necessitating changes in their offerings, positioning, and strategy. There is still a window of time to innovate without disruption to the market. Let’s discuss a strategy for your brand.
Let’s work!
Speak with our team to discover more about what Early Bird Creative Co. can do for your brand.