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We are creative and innovative with a niche
of expertise being women consumers.

Our team is passionate about storytelling and helping to create meaningful
experiences between brands and their core audiences.

Brands are feeling the impact of the current market challenges across various industries as the behaviors of post-pandemic consumer spending continues to change and fluctuate. The cost of goods and raw materials has been steadily rising and ongoing shipping challenges are impacting the pricing of everyday products and subscription-based services. Women consumers are not only shopping less as a whole, but their spending behaviors have also changed as a result of a diminished discretionary income.

With women consumers making approximately 70-80% of all household purchasing decisions, it is imperative that businesses now become agile with current offerings and tactical in their marketing strategies. It is increasingly important for brands to maintain their reputation of being the “go-to” choice for their core audience, despite the recent dips in everyday spending.

Holding a spot in the mainstream of business is possible and can be accomplished through meaningful brand storytelling and a brand strategy that keeps offerings appealing to the core audience. This same methodology can help position a brand as the choice selection when prospecting for new customers and expanding brand awareness.

“There is a tug-of-war between the consumer’s desire to buy what they want and the need to make concessions based on the higher prices hitting their wallets; and consumers aren’t just buying less stuff, they are shopping less, which means a loss of the impulse-shopping moments that are critical to retail growth.” Marshal Cohen, Chief Retail Industry Advisor for NPD.

Brands across the board are beginning to feel the strain and are faced with having to rethink current offerings to evolve with the changing priorities of their core audiences. We believe in the power of brand storytelling and creating meaningful and long-lasting experiences that enable brands to connect with their core audience authentically.

Our digital brand strategies are designed to keep our clients at the forefront of their consumer’s minds and connected with the evolving needs of their legacy consumers while delivering the meaningful experiences and interactions needed to connect with new ones.

The customer’s buying needs are changing and, as individuals, they’re becoming increasingly more thoughtful in their everyday purchases. Right now, is the crucial time for businesses to make critical changes that will help their brand stay afloat during a shifting market. Many industries are seeing a drastic shift that is necessitating changes in their offerings, positioning, and strategy. There is still a window of time to innovate without disruption to the market. Let’s discuss a strategy for your brand.